Jenna Bush Hager, a beloved figure on the "Today" show for 16 years, is making a bold career move into the world of scripted television. She's stepping into a new role as the executive producer of the upcoming NBC drama "Protection," marking a significant shift in her professional trajectory. This unexpected pivot has left fans and industry observers alike intrigued, especially given the recent changes in her "Today" show family.
In a recent Instagram post, Bush Hager celebrated this exciting milestone by sharing a screenshot of a Deadline report on her Instagram Stories. She expressed her enthusiasm with the caption, "What a day!!!" and tagged the show's creator, Josh Safran, indicating a close collaboration ahead. The series will center around a missing U.S. Marshal, as per the report, and is part of a first-look deal Bush Hager has with Universal Studio Group for her production company, Thousand Voices.
This career shift comes at a pivotal moment for Bush Hager, as she was also recently announced as the permanent co-host of the "Today" show's fourth hour, alongside Sheinelle Jones. The transition was announced via social media, with Jones officially taking on the role on Monday, replacing Hoda Kotb, who departed after 26 years with NBC. The emotional farewell to Kotb was captured on air, with Bush Hager and Kotb sharing a tearful moment during the broadcast.
Despite the recent changes, Bush Hager has been vocal about her excitement for Jones' joining. She expressed her gratitude for the 60 incredible friends she's co-hosted with over the past year, and her eagerness to embark on a new journey with Jones in January. The pair's close bond was further solidified when Bush Hager supported Jones through the tragic death of her husband, Uche Ojeh, in May.
Jones, in turn, shared her vision for the show, stating, "The country hasn’t seen a Jenna and Sheinelle, I see a higher purpose in it. I feel like it’s divine, but I actually feel a responsibility in it where we can bring joy, we can bring hope, I think we can bring comfort." This sentiment reflects the positive impact she hopes to have on viewers, mirroring the healing she experienced through Bush Hager's support.
As Bush Hager ventures into the world of scripted television, her transition from the "Today" show to executive producer is a testament to her versatility and adaptability in the entertainment industry. Her new role promises to bring a fresh perspective to the small screen, leaving audiences eager to see her next move.